Welcome to FunLab, where consumers of ALL AGES—including fans, board gamers and play enthusiasts, come together to synergize ideas and evaluate products, helping Hasbro make exceptional play and entertainment experiences for consumers around the world!
Adult Fans: Join our fan community—take part in exploring product ideas and sharing opinions on exclusive fan-based items. We are thrilled to be able to connect virtually with fans across the country. Every eligible person who participates, will receive a special gift.
Parents and Families: Join our toy and game testing community—experience toy testing at Hasbro’s FunLab on-site venue in RI and/or participate in our wide-range of virtual play testing programs. Consumers of all ages are welcome! Every eligible person who participates will receive a special gift!
What are the criteria for becoming a member of the FunLab program?
The registering parent or guardian (primary contact) must be at least 18 years old. No one in the immediate household may be employed in the following areas:
- Advertising, market research or public relations
- Newspaper or magazine publishing, movie, television or radio
- Manufacturing, distribution or retail sales of toys, entertainment games and/or videos
How will I be notified about FunLab activities?
We will send you an email or notify you by phone each time an opportunity to participate in FunLab research is available to you or someone in your household.
When will I receive my first invite?
This will vary dependant on the profiling information that you provide and how it meets the varying criteria for each research project that is conducted.